How do you measure if your SEO is working? Even better, how do you justify the money you are spending on SEO? There are alot of statistics you can gather to show the activity on your website. Visits and clicks are the most common. There are others, however, those are the two most commonly talked about.
I come in contact with many businesses that tell me that they are really excited about their SEO and what it is doing. The first thing they say is "wow, traffic on my website has really increased". Traffic? What is traffic? You might as well say "alot of people have seen my website". Does that really equal success? NO!!!
You can have a billboard on the side of a road that gets thousands of cars drive by every day. The problem is that you are selling vitamins for individuals over 65 and the billboard is placed in front of a high school. Wrong audience!
Is the traffic on your website the right audience - target market? If you are getting the correct target market to visit your website it will create leads. That means you get information on individuals that visit your website or they will contact you (phone or email) based on the information on the website.
From these leads, you get customers that actually purchase from you. NOW that is a statistic that everyone understands. That is the number used to determine ROI, not traffic.
Okay, you say increased traffic equals leads which equals sales. Prove it!! Track how many leads and sales you get from your SEO and not just traffic. How do you do that? There are very highly technical ways to do it that are automated and there is the old fashion way - ASK the potential customer how they found you.
Showing posts with label target market. Show all posts
Showing posts with label target market. Show all posts
Tuesday, October 26, 2010
Wednesday, August 11, 2010
3 Things Locally Owned Businesses Must Do
Locally owned businesses that want to do business with the local population need to consider 3 very important points to have an effective marketing strategy. Local marketing is unique and should not be treated like a national campaign. Individuals that shop locally are attracted to companies that they have some type of connection. You must know your target market and base you local marketing on this information.
1. Local Public Relations - You must be working with different local community groups, organizations or schools. Supporting these entities will be seen as giving back to the community. The specific entities will be based on what is best to reach your target market. For example - sponsor local events, become a partner in education with the local schools, support local sports organizations and teams, provide a free service or product to non-profit events, etc. The opportunities are endless in many communities. Pick a few that you care about and that will reach your target market.
2. Local Involvement - Being involved in civic organizations and groups are great networking opportunities. The local chamber of commerce, business groups, leads groups, etc are also great local networking opportunities. Involvement in the local groups that include other local businesses is great marketing and networking. If you are a B2B company, this is where many leads are found. B2C companies can find customers and other businesses to create productive partnerships in other activities.
3. Local Advertising - Part of supporting other local businesses is advertising with your local media outlets. Whether it is newspaper, radio, magazine, online directories, chamber of commerce, etc. - you want to spend you marketing dollars locally. It sends a dual message of local company supporting other local businesses. Remember - advertise only with those outlets that reach your target market. Do not advertise with them JUST because they are local.
This is a very good start and will serve as a good foundation to your marketing strategy. Your local customer base need some way to have a connection with you or your business. Find ways in the community to connect to as many people as possible.
www.davismarketingpros.com
1. Local Public Relations - You must be working with different local community groups, organizations or schools. Supporting these entities will be seen as giving back to the community. The specific entities will be based on what is best to reach your target market. For example - sponsor local events, become a partner in education with the local schools, support local sports organizations and teams, provide a free service or product to non-profit events, etc. The opportunities are endless in many communities. Pick a few that you care about and that will reach your target market.
2. Local Involvement - Being involved in civic organizations and groups are great networking opportunities. The local chamber of commerce, business groups, leads groups, etc are also great local networking opportunities. Involvement in the local groups that include other local businesses is great marketing and networking. If you are a B2B company, this is where many leads are found. B2C companies can find customers and other businesses to create productive partnerships in other activities.
3. Local Advertising - Part of supporting other local businesses is advertising with your local media outlets. Whether it is newspaper, radio, magazine, online directories, chamber of commerce, etc. - you want to spend you marketing dollars locally. It sends a dual message of local company supporting other local businesses. Remember - advertise only with those outlets that reach your target market. Do not advertise with them JUST because they are local.
This is a very good start and will serve as a good foundation to your marketing strategy. Your local customer base need some way to have a connection with you or your business. Find ways in the community to connect to as many people as possible.
www.davismarketingpros.com
Subscribe to:
Posts (Atom)
