There are still dinosaurs out there that have not embraced inbound marketing. The traditional advertising marketing is the only thing they know and 'it has worked for many years', so why change. If this sounds like a client or the CEO of your company - then this article will be very helpful.
http://blog.hubspot.com/blog/tabid/6307/bid/6100/10-Steps-to-Get-CEO-Approval-for-Online-Marketing.aspx?source=Blog_Email_[10+Steps+to+Get+CEO+]
Wednesday, June 16, 2010
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