Davis Marketing Pros

Thursday, March 17, 2011

Is Website Optimization Necessary for Local Internet Marketing Success?

The answer is……Let’s talk about what are the components of a successful local internet marketing plan. As I have mentioned in the previous blog, there are certain components that are part of a successful local marketing plan. However, after attending a very good webinar on How to become a Local Marketing Expert presented by Hubspot, I have added a few new techniques.

Prior to this informative event, I would not have considered these ideas as being necessary or even effective in local internet marketing. However, when you integrate all of the different tools, you have a very successful local internet marketing plan that will allow a small businesses to compete with big business!!

Here is the list from the previous blog. If you want more information on these, see Local Marketing – Are You Sure?

1. Local Opportunities
2. Email Marketing
3. Long Tail Keywords
4. On-line Directories
5. Google and Bing Places
6. Social Media
7. Blog

Here are the additions:

1. Add Yahoo Places – this is another search engine I inadvertently omitted. Also in places, some businesses will want to consider tags and advertising. It will make your places listing stand out with a special tag on Google and get you placed higher in Yahoo. You are also able to offer special deals through the tags and upgrades. Monitoring is key with places and all other online directories.

2. Facebook Places – You still need the business page, however, every business should have a places page. The page allows you to show up in certain location searches on Facebook and allows customers to check-in to your business on Facebook, sharing it with all their friends. FREE advertising.

3. Foursquare – I have not been a fan of Foursquare up until now. I still do not think it is for all businesses. Businesses that have a lot of walk-in traffic and potential repeat customers, should use Foursquare. There are 6 million users on Foursquare. It reaches out to mobile users, makes visiting your business fun and builds brand loyalty.

4. Online group buying – Here is another marketing tool that I was not a fan until now. I still don’t think it is wise for a local small business to partner with a national company such as Groupon. However, if there is a local online group buying company that fits your demographics, then I encourage you to consider this tool. Be sure you offer a great deal, but don’t offer a deal that has the potential to harm your business.

You take all of the components listed above and any local small business can compete with big business.

So my answer is – NO – website optimization is not necessary to have a successful local internet marketing plan.

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