What are the keys to Facebook success?

Business owners are always asking what they need to do on Facebook. You need to set goals and have a plan, to just post randomly will not produce the best results. Take opportunities to test different things and monitor the results and repeat what produces the best results.

Here are six things for businesses that are the basics to success on Facebook:

1. Daily posts – you have to post something everyday to keep information flowing and keep your name in front of your fans. How many a day? If you have something to post about, post it. It could be once a day or sometimes 5 times in a day.

2. Variety of types of posts – don’t post about the same thing every day. Don’t post the same type of post every day. Questions, current events, articles, quotes, videos, special deals, contests and product/service features are just a few different types of posts.

3. Shock’em every once in a while – post something off the wall or outside the box. Do something to get their attention and have your fans wonder why did you post that. Be careful and do not do anything too controversial and offend your fans – but shock’em.

4. Create discussions – don’t just post information. Ask for information and create a forum for your fans to ask questions and get answers concerning your products and services. The best way is to ask open ended questions that will require at least a one sentence response.

5. Continue discussions – always respond to a comment on one of your posts. Treat it like you are having a discussion with that individual – you would not ignore that person if they were standing in front of you. Don’t be afraid to respond to a negative comment – those need a response more than the positive comments.

6. Perseverance – be patient. It will take time and effort to meet your goals. You cannot be successful on Facebook in a few weeks. Keep working and test several different ideas and see which one gets the results you want.

Facebook should be an important part of your total marketing plan. It should fit with what you are doing and link to all other marketing strategies. Set goals, work hard and test different strategies with your posts.

What do you do on Facebook that you have found to be successful?