Email Marketing - Content

What information do you put in your emails?

Don't try to sell your products or services in your emails!! Exception - retail - listing products with sale prices. Give good relevant information your customers can use at work and/or everyday life. They are more likely to remember you if you give them something they can use. Make it relevant to your business also. If they are receiving an email from a clothing store, you are not expecting them to tell you how to fix a leaky faucet.

You don't try to sell them - HOWEVER - make sure there is something in the email that reminds them of all the products or services you offer. Always include links to your website, facebook page, LinkedIn page, company blog and other informational and social sites. COUPONS are great, if you are really offering a great deal.

A good way to get the customer to your website is to have a READ MORE link to your website where they finish reading the article or go to a page that offers more information on the topic they are reading.

These sounds pretty basic - you would be surprised at how many emails I receive that offer nothing except a sales pitch.