Video is a very effective tool in marketing both B2C and B2B. However, do you use the same type of video for both?
B2C - any type of video that is interesting, fun, informative, crazy, off the wall or just plain home video can be effective. The purpose is to get people to watch, talk about it and forward it to friends. Go viral. So it does not take a professional production team to develop a video for B2C. Have fun, make it interesting and deliver your message. Keep it short though - people get bored with long videos and they are less likely to forward to a friend.
B2B - what is the purpose for this type of video? Who is going to be viewing? What is the viewer looking for? The purpose is to get your message in front of decision makers. This decision maker is not looking for cute, fun and crazy information about your company. They are looking for what you have to offer. The video should accomplish this with adding the personal touch of making a connection with the viewer. They need to see something that can not be realized in text and photographs on your website. This video should be well thought out, scripted and professionally produced.
Friday, June 11, 2010
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