Webinars are a great way to present a topic in an interactive format. To present successful webinars there are a 3 Big Mistakes you do not want to make to keep people from leaving and to have them attend another webinar.
1. Time - Do NOT make your presentation longer than 30 minutes. Most professionals do not want to spend more than 30 minutes listening to information on a single topic. This does not include the time for Q and A. If it takes longer than 30 minutes to present - you should not be presenting this information via webinar.
2. Presentation - Do NOT read the information on the slides. Everyone participating in the webinar can read what is on the screen - the speaker should give more detailed information based on the points on the screen. The participants are seeking current relevant information and your opinion. If you are going to read the slides - just email them to the registrants and they can get just as much information.
3. Q and A - Do NOT cut off before answering all the questions. Allow enough time to answer all the questions. If some of the participants do not want to stay connected - they have the option to leave the live webinar. You should treat all participants with the same respect and answer their question.
These three points do not cover everything you need to do to have a successful webinar. However, these three mistakes will cause your participants to leave early or not come back for another webinar you present.
Monday, June 14, 2010
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