Why Do Small Businesses Outsource Marketing?

Small businesses today have to watch the bottom line closer than ever. Expenses are going up and it is difficult to raise their prices in the current economy. Business owners try to do everything themselves to not have to pay someone else. However, there are many aspects to operating a business and the business owner cannot be great at all of them. A business owner has chosen the industry because they have the education, knowledge and passion for the business. Successful business owners realize their strengths and weaknesses – they use their strengths and outsource to overcome their weaknesses.

All businesses are constantly facing change and it is difficult for the small business owner to keep up with the changes in their respective industry, much less the changes in taxes, marketing, legal system, insurance and other aspects of owning a business. This is why outsourcing can become one of the most important issues a business owner encounters.

Marketing for small businesses is changing on a daily basis. It is next to impossible for small business owners to keep up with the changes and operate their business.

The internet and social media have drastically changed the scope of small business marketing. It has changed from the old traditional marketing of purchasing an ad and letting it go – to internet marketing that is all about interaction and communication. There is a lot more time involved in today’s small business marketing.

Word of mouth is still the strongest marketing tool for small business; however, today’s word of mouth is a lot stronger. I am not sure where I heard this first, but the quote “Social Media is word of mouth on Steroids” is right on!!!

As strong as social media can be to build your business, it can take a business down just as fast. Bad reviews and poor word of mouth is poison for a business. A small business owner must know what is being said about their business on the internet and monitoring the internet takes time. They must respond to good and bad comments in a timely manner, or the bad comments could spread like wild fire on a dry windy day.

So, do small business owners have the time to blog, post on social media, keep up with SEO, monitor social media, monitor online directories and respond to all of this? NO!! The problem is they cannot afford to pay an employee to do all of this. This is where outsourcing the marketing is the most logical solution.

The small business owner will pay for what they get – they don’t have all the HR expenses of an employee – they have an expert providing a professional service – and they can spend time on running their business.

The key is to find a local marketing expert that has experience in successful small business ownership. These individuals understand small business ownership and will partner with a small business to grow with them and create a successful team.