What is on the horizon for local marketing?

I am always reading about what is going to be the next big internet marketing idea. Very few have discussed what is happening in local marketing. Most of the big national marketing ideas trickle down to local marketing; however, not all of them. Usually the new ideas are described in a national view and it takes a good marketer to figure out how to adjust things and make it work for their local area. Not all of the internet marketing opportunities out there today, work in all local markets.

Some communities are very resistant to change and can be years behind the rest of the nation.  The local business that is the first to utilize a marketing technique will get the greatest benefit long term. Sometimes it takes a lot of patience by the business owner, to allow the community to embrace the idea, but once they do – the flood gates open and revenue increases.

Now don’t get me wrong, just because you are the first to do something does not mean you will make lots of money. Do your research with an educated marketer and make a sound decision on starting something new. Like I said earlier – not all big national marketing ideas will work locally.

Here are a 4 marketing ideas I believe are about to take off in local markets.

1. Group online coupon buying – Groupon and Living Social are the two big boys playing in the big metropolitan areas. Can it work in a smaller community? Yes, you see it popping up everywhere. Local newspapers, local radio stations and independent entrepreneurs are starting these deal sites in small communities all over. The problem right now is that small businesses are skeptical – REMEMBER – the first to try will benefit the most!!! The local deal sites will be more successful in smaller communities because there is a big push to buy local in these communities.

2. Mobile Loyalty/Reward Programs – Four Square, Gowalla and Google are the big national leaders in this area. The great thing about this service is that it is designed to work anywhere in any community. All businesses should have a loyalty/rewards program and these apps are perfect for small businesses. Mobile use is not confined to the big city; it is just as popular in smaller communities.

3. QR Codes – As mentioned previously, mobile is not confined to the big city and when the smaller communities realize the power of QR codes, you will see them everywhere – just like stop signs!! There are so many marketing applications for so many different industries; I don’t have the time or space to mention them all. There is a marketing application for QR codes for every industry!! The businesses that are creative with the use of QR codes are going to be the most successful.

4. Social Media – I know what you are saying – social media is already a big part of local marketing!! I agree – but it is at the toddler stage and we are about to hit adolescence and the teens – and do you remember how fast you moved at those ages. Google is getting more social (+1) and you know Facebook is going to do everything they can to keep the upper hand. Facebook, Twitter and LinkedIn are the big three right now – I believe that the next big social media site has not even been developed. We will see!?

Just like national marketing opportunities are changing on an almost daily basis, local marketing changes at the same rate, but not at the same time.

What new local marketing opportunities do you think are the next big thing?